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Startup ideas of the week 2

Fertility market is not so infertile

The global male infertility market size was valued at USD 3.5 billion in 2019 and is estimated to expand at a CAGR of around 4.7% over the forecast period. Increasing infertility rate across the globe and adoption of assisted reproductive technologies (ARTs) are expected to drive the market for male infertility in the forthcoming years. ARTs cover a wide spectrum of infertility treatments and offer solutions for males facing problems, such as low sperm count, abnormal sperm quality, and poor motility. Moreover, ARTs offer a high success rate as compared to the medications.

The market for male infertility is expected to witness significant growth in future owing to technological advancements in the field of assisted reproductive technologies. Increase in the global prevalence of infertility is a significant clinical problem.

Around 8% to 12% of couples have to deal with the problem of infertility worldwide. Of all cases, about 40% to 50% of cases is due to male factor infertility. This may be due to one or combination of factors, such as abnormal morphology, lower sperm concentration, and poor sperm motility. Hence, increasing male infertility and growing awareness about the same have further prompted the use of drugs, hormonal therapy, and ART.

The cryo freezing solutions for male reproductive fluids and female eggs is going to become big. The collect-from-home model solutions can be a lucrative industry. The solution providers charge $500 to $600 per annum to provide such solutions. In India, industry is booming and will command a high market value in future.



Cryptocurrency exchanges and Advisory

I am one of the earlier adopters of the cryptocurrency ecosystem. I have been bullish with respect to this cryptocurrency ecosystem for years now. The market is big enough for small players to survive and make a living out of this. The cryptocurrency crossed $ 1 trillion mark in the month of April. The industry, although is in (allegedly) bearish trend at the time of writing this, is doing very well and has a lot of potential in the long run. The number of exchanges and advisors in space is skyrocketing and there is room for a lot more. The misconception around this industry being 'illegal' to get into is ill-founded based on fake articles and media reports. Although setting up an exchange is not easy, over-the-call cryptocurrency trading desks can be set up with minimal costs with high return potential. You can access our write-up on how to open the cryptocurrency exchange here and get relevant information with respect to the laws surrounding the same here.




NFTs are a big game

NFTs are the future and it is at a nascent stage where cryptocurrencies were 7 years back. A non-fungible token is a unit of data stored on a digital ledger, called a blockchain, that certifies a digital asset to be unique and therefore not interchangeable. NFTs can be used to represent items such as photos, videos, audio, and other types of digital files.


NFTs are currently taking the digital art and collectibles world by storm. Digital artists are seeing their lives change thanks to huge sales to a new crypto-audience. And celebrities are joining in as they spot a new opportunity to connect with fans. But digital art is only one way to use NFTs. Really they can be used to represent ownership of any unique asset, like a deed for an item in the digital or physical realm.


NFTs are tokens that we can use to represent ownership of unique items. They let us tokenize things like art, collectibles, even real estate. They can only have one official owner at a time and they're secured by the Ethereum blockchain – no one can modify the record of ownership or copy/paste a new NFT into existence.


NFT stands for non-fungible token. Non-fungible is an economic term that you could use to describe things like your furniture, a song file, or your computer. These things are not interchangeable with other items because they have unique properties.


You know that the industry is hot when the cat gifs are being sold for $200 k and NBFC moments are sold for as much as $150 k. You can access our write-up regarding the NFTs here. This is definitely a growing industry for digital artists, content creators, and marketplaces. With the release of Ethereum 2.0, this is the marketplace to look into. Collaborating with entities like IPL, Kabaddi league, or anything else, the market is bound to sour! Offering deeds or contracts through this space also seems to be a viable proposition that can be explored. Possibilities are infinite!


Virtual interior design company

This business definitely requires some knowledge but the domain is worth exploring. We would be discussing the model based on the modsy. Modsy asks the clients to send a photo of the room, fill out a design survey and the Modsy designers create a 3-D rendering of the space and putting in virtual decorative and goods as per the client preference. They charge their clients based on the room design consultations ($150-$500) and additionally, they get more money through affiliate marketing by collaborating with different furniture and decorative providers.


As the business is completely online, their only expenses are marketing and designer expenses. As of now, they are building their own 3-D rendering software that they would be able to offer as SaaS product to the similar businesses in the future. They can expand to the commercial divisions offering interior design for (co-)working spaces.


This can be a perfect model of a Drop service (we will cover this in detail in the coming issues) business in India. Drop servicing can also be termed as 'Service Arbitrage'. This is because the clients do not know that you outsource or hire external freelancers to get the work done. Drop servicing can also be termed as 'Sub-contracting'. During pandemic, interior designing businesses are surging! There are various companies that are offering 3D room planning software or you could design your own for this booming market. This works perfectly well with the online furniture store or furniture rental service. You could help people redesign there homes using such software and people are paying hefty money for the stuff like this.



Influencer Factory Middlemen

#factory is gaining popularity on Tiktok with more than 1.2 billion views of such videos. Similar videos with similar hashtags such as #production, #industrial, and #manufacturing are also gaining tremendous momentum. These videos show how workers manufacturing products like aloe jelly and gardening gloves also became the influencers selling them. These Tiktokers act as intermediaries between the Chinese manufacturers and foreign customers. This model provides smaller manufacturers to reach potential customers through social media. These manufacturers are cannibalizing the businesses from Amazon through a D2C model. Similar models can work on Reels, Youtube, or Chingari are bound to gain traction.



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